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If Today Was Your Last Day…

“So how do you wish to be remembered?”, asked one of my colleagues casually as we strolled down the road towards his car. For a moment, I felt stumped, but then, suddenly, as if someone kicked in a supplement of dose of wisdom into my brain, I nodded, took time to carve a smile on my face, and said:

“The best thing that could happen for any one would be a mass funeral, full of weeping mourners, and an epithet that reads, ‘And when the sun had set itself in the right direction, did you see how a very small man casted a very big shadow?’”

Mic drop.

We didn’t speak for at least, the next 10 minutes that day. He was probably more astounded than I was.


Storytelling in Marketing

Over the years, I have seen multiple brand getting stumped for the sole reason that they took up an ongoing convention as part of the “story” that they benign to tell to their audience. The truth is that your consumer isn’t just good enough to make rational decisions. Most brands would usually succumb to an emotional idea of trying to resonate it with a fad that may have little to do with their true brand identity. If you truly want your idea to resonate, you need to reach out both intellectually and emotionally. Most of us are aware of the story of the Classic Coke. The disaster only occurred as a consequence of the irrelevance of the dichotomy that marketers assumed to be an issue for the audience at that point in time. So how do you build up a story for your audience? How do you learn to create better? How do you innovate a story when every individual on earth is unique to help him find a space between your story? The answer doesn’t lie in the innovation alone. It lies in the collective confidence in the possibility of innovation. It lies in deriving the possibilities of what and how your plot is being delivered and how your customers can derive their own story out of it. Find that unique spot in your brand identity. Help your consumer identify here he lies amidst all the content that he is being hammered with each day. That’s because your consumer’s brain is wired that way. You write memos, to-do lists, shopping lists and what not: And when you don’t remember what you ought to do, you go back to your list, because apparently our brains don’t process number that very well. We tell our peers stories, because we love to share our experiences. That’s the same things with your brands: when you tell people a great story, they can relate themselves in the same situation – just because great experiences are memorable.

Food Panda Launches its iDonate Campaign

In the wake of shortage of food supplies during the month of Ramadan, FoodPanda has come up with a philanthropic campaign whereby it would distribute food to the needy via Edhi/Saylani Welfare Centres. However, the discretion to distribute to either of these platforms depends on the public appeal.

All one needs to do is to interact with FoodPanda on its social media platforms and raise their consent for their donation of the staple food items. These social media platforms principally involve its Facebook and Twitter page where people can submit their feedback by duly submitting their feedback in the comments section of the post. Contributors can also participate via the hashtag #monthofblessings and #foodpandacares.

Provided the fact that FoodPanda would be involved throughout the process, the contributors won’t be obliged to pay a single penny, whatsoever. Throughout the span of two weeks, FoodPanda would be dedicating a considerable amount of budget by distributing staple food amongst the needy.

I would pledge you to support this cause by spreading the word to as many people as you can. It would certainly help to make a great difference.


Habitt Launches its Wedding Collection

The wedding bells are churning up and it’s probably the right time to make the final arrangements for your D-day. But the month of Ramadan looming up, making the right arrangements for your big day can be overwhelming. This is precisely some of the most prolific brands are tuning in to help you out with the management of your wedding.

Most recently, Habitt launched their ‘wedding collection’ 2015 on May 16th 2015. Habitt is known as a one stop home store and its Building Center branch in one of a kind in Karachi. They launched their wedding collection with the specific aim to help those customers who are planning a wedding and are searching for furniture, bedding textile and home and kitchen accessories for the new bride and groom.

While planning a wedding the amount of things on ones ‘to do’s’ list seems never ending and overwhelming. Habitt has introduced a completely new range for all those planning a wedding in the coming months. There are six plans, or ‘packages’ as they are called, and each is a combination of bedroom furniture (from beds, mattresses, and side tables to sofa sets, dining table, chairs) to accessories like bed sheets, bedcovers, cushions, lamps and dining and cooking ware sets. All packages include a deen set as well, providing a copy of the Quran and janamaz and tasbees. These packages are a solution to all those checklists and to do lists for people.

With packages starting from Rs. 99,000/- and with gift vouchers with which customers can purchase any additional stuff, customers have a variety of choices from which to choose from. What more? If book before August 31st 2015, you get extra gift vouchers too! Sounds tempting, doesn’t it?

For their launch event on the 16th of May, they had an open house for their customers and Faysal Qureshi hosted a game show in which one lucky customer won a complete bed set

This is the biggest launch of wedding collection for Habitt and it was met with great success on the evening of May 16th 2015. A great crowd had turned up for the celebration. Habitt stores in Lahore and Karachi had decked up to the nines for this launch – Especially their IBL Building Center store where the launch even took place.

All packages were displayed elegantly amongst the beautiful setting of the shop and customers and visitors were all very pleased to see such a world-class store in their city. So if you’re in the market for bedroom, furniture and home items for a new bride and groom, check out Habitt today.

From my side, visiting your nearest Habitt store is highly recommended. I wish you best of luck with your wedding arrangements, and hope that this day becomes as big as much as you had always dreamt of!

Habitt_Wedding Collection_Bedroom Set

Ten Commandments of Adulthood

It was not one of those usual days. Though there hadn’t been any particular reason why I should feel extraordinarily jubilant, I was elated, and it felt that my heart was gonna explode. Perhaps things weren’t as bad as they used to be and there was a rift of hope lingering in the air.

But then, I have sort of always had this 10 bitter truths about adult life at the back of my mind that constantly reminded me of what my adult life may bring about when you expect something too extraordinary from it:

  1. Complete honesty is a complete lie.
  2. You are sacred only to those who have nothing to lose having you.
  3. Money is more integral to happiness than romantic quixotes
  4. Every human being is a contradiction. Some hide it better than others.
  5. Never underestimate people’s ability to act contrary to their own best interests
  6. Wait not for the fear of being caught. Most of us would behave like savages.
  7. Everything has consequences. Most of them dire.
  8. The older you get, the faster time flies – until months pass like days.
  9. There’s no such thing as living happily ever after. Everything just gets worse.
  10. Expect anything. Just be prepared for the worst at times. Remember what Seth Godin asserts: “Hope is fuel, it moves us forward and it amplifies our best work. Expectation is the killer of joy, the shortest route to disappointment. When we expect that something will happen, we can’t help but be let down…”

I HOPE that you have a great day!

Delivering Happiness – A Story for Everyone With A Passion

A wonderful read!

Creative Solutions

There comes a spark which needs to be grabbed and held on to. There is passion which must be nurtured and grown to the next level. There is an idea that can make you or break you. The story relayed in Delivering Happiness- A Zappos Story by Tony Hsieh is about a spark that ignited, passion that exploded and an idea which became a phenomenon.

This book is a must read, even for non-readers. To make it accessible for all, I have produced a summary for each chapter.

The book of the present The book of the present

 Chapter 1 Summary

Chapter one is based on the CEO (Tony Hsieh) of Zappos who was celebrating with his employees upon the good news that Amazon had bought Zappos. He looks back at his journey, trying to pinpoint when he started as an entrepreneur and he realized that it dates back to elementary school and his venture…

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